The 2026 SEO + GEO Playbook for real businesses.
The same checklist sitelee ships on every $800 build. No fluff, no agency upsells — actionable steps you can paste into a brief or hand to a freelancer today.
- ✓10-point on-page SEO checklist that still works in 2026
- ✓GEO (Generative Engine Optimization) playbook — get cited by ChatGPT, Perplexity, Gemini
- ✓Local-business schema cheat sheet that beats 95% of competitors
- ✓Real Core Web Vitals targets and how to hit them
- ✓llms.txt template you can copy + ship today
- ✓Honest 'don't bother' list — what to skip in 2026
The exact playbook we run.
Built from running real service businesses since 2011 and shipping $800 sites that rank.
SEO foundations (12 pages)
On-page checklist, schema.org cheat sheet, sitemap + robots best practice, internal linking patterns, image SEO, canonical URLs.
GEO playbook (8 pages)
How to be cited by ChatGPT, Perplexity, Gemini, Claude. llms.txt, semantic HTML, FAQ schema, robots whitelisting LLM crawlers.
Local SEO (6 pages)
Google Business Profile, NAP consistency, local schema, citations, review-engine tactics for service businesses.
Performance (4 pages)
Core Web Vitals targets, image format strategy, CSS/JS budgets, hosting and CDN choices.
Written by an operator, not a guru.
Joe Ford has been running real service businesses since 2011 — Goliath Solutions, DolphinClaims, and Florida's Best Pools (10,000+ pools serviced, 158+ five-star reviews). This guide is the same playbook he uses on his own companies.
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