We use AI.
We pass the savings
to you.
And we don't stop at the site. Referral systems, review-collection engines, and the operator playbook from a 14-year founder all ship in the box.
What you're actually paying for.
AI-native build process
We use AI for every part of the build where it doesn't compromise quality — code scaffolding, copy drafts, asset generation, QA automation. The labor savings are real, and they go straight to your invoice.
14-year operator at the helm
Joe Ford has founded 5 businesses since 2011. He's lived through the offer-design, the lead gen, the customer-service grind. Every site we ship reflects what works in the real world.
Battle-tested on real businesses
Same Next.js + Vercel stack runs Florida's Best Pools — 500+ pages, 158+ five-star reviews, 10K+ jobs. We're not running an experiment on you. We're shipping a proven system.
Growth systems baked in
Referral capture, review collection, lead attribution, analytics. The site isn't a brochure — it's a revenue engine. Default install on every tier.
Systematic referrals.
Word of mouth is the cheapest customer acquisition channel that exists. Most businesses leave it to chance. We wire it into the site.
35% of new customers come through the referral system Joe built. Same system installs on yours.
Trigger captures peak emotion
When a customer just had a great experience — job completed, support ticket resolved, deliverable shipped — your CRM fires the referral ask.
Share-link auto-generated
Each customer gets a unique, attributable share-link (UTM + short slug). They send it to friends; you see exactly who referred whom.
Incentive applied automatically
Cash, discount, gift card, charity match — whatever you offer. The referrer gets credit the moment the referred customer converts.
Loop closes itself
Referred customers get the same ask after their job. The system compounds. Florida's Best Pools runs this exact loop.
Timed ask, not annoying
We ask at peak-emotion moments — same day as job completion, with a 48-hour follow-up. Never spam, never twice in a quarter.
One-tap deep-link to Google
The customer taps a link, the Google review form is pre-loaded with your business. Zero friction. 4× higher conversion vs generic 'review us' emails.
Review wall mirrored on-site
Your top reviews auto-pull onto your homepage. New visitors see live proof. Reviewers feel seen. Compounds rank in local search.
Negative feedback intercepted
If a customer rates internally below 4★, they get a private support ticket instead of a public review prompt. You fix it before it hurts.
Compounding reviews.
Google reviews are the single biggest lever for local search rank and trust. Most businesses cross fingers and hope. We engineer the ask.
Collected systematically over the life of the business using this exact flow.
Where AI helps.
Where the operator decides.
We're not hiding behind buzzwords. Here's exactly what AI does on your project — and where a human still calls the shots.
Copy drafting
Claude + GPT write first drafts in your voice. Operator edits for offer + clarity.
Code scaffolding
Grok + Claude Code generate components in minutes. Engineer reviews every component.
Asset generation
Hero illustrations, product visuals, lifestyle imagery — brand-tuned, ready to ship.
Automated QA
Lighthouse, accessibility, link, schema, and SEO checks before staging. Zero busywork.
SEO + GEO research
Keyword clustering, schema mapping, LLM citation tuning — done by AI agents.
Lead-qualifier agents
Drop-in chatbot that books calls and qualifies leads. Optional on standard, default on Mission.
How we stack up against everyone else.
DIY builders, freelancers, agencies, sitelee — every option side by side. No spin.
| Feature | DIY Builder (Wix, Squarespace) | Freelancer | Agency | sitelee |
|---|---|---|---|---|
| Upfront cost | $0 | $1,500 – $5,000 | $5,000 – $20,000+ | $800 |
| Monthly management cost | $25 – $50 | $0 – $200 | $200 – $2,500+ | $40 / $99 / $199 |
| 100% custom code | ✗ | Sometimes | ✓ | ✓ |
| SEO + GEO built in | ✗ | Rarely | Extra cost | ✓ |
| AI-powered build | ✗ | ✗ | Rarely | ✓ |
| Copywriting included | ✗ | Extra cost | Extra cost | ✓ |
| Referral + review systems | ✗ | ✗ | Extra cost | ✓ |
| Ongoing management | ✗ | Extra cost | Extra cost | Included at $40/mo |
| Built by | You | Varies | Junior designer | 14-year operator + AI |
| 95+ Lighthouse | ✗ | Varies | Varies | ✓ |
| Launch timeline | DIY | 4 – 12 weeks | 8 – 24 weeks | 3 – 5 days |
| Code ownership | Locked to platform | Maybe | Locked to agency | Yours, day one |
Cost ranges based on 2025 industry averages. Your mileage may vary — ask us for specifics.