Founder · 2011 → today
Goliath Solutions
Business operations consulting and management firm. Helping small and mid-sized businesses tighten ops, cut waste, and scale through process and technology.
Operating 14+ years
Engineer · Operator · FounderJoe Ford built
Joe Ford built
the businesses
he builds sites for.
14 years of running real companies. Hack Reactor full-stack engineer. Five businesses founded. You're not hiring a designer — you're hiring an operator who happens to ship code.
Joe Ford
Founder · Full-Stack Engineer · 14-Year Operator
Founded Goliath Solutions in 2011 — business operations consulting and management. Hack Reactor Cohort 29 grad (2018). Operations / CTO at Express Public Adjusting (2021–2023). Founded DolphinClaims in 2023 and Florida's Best Pools in 2025.
Years of operating service businesses — which means every site I build comes with the perspective of someone who has actually lived on the other side of it. I don't design pretty pages. I build marketing assets that book calls.
ReactNext.jsTypeScriptNode.jsPostgres / SupabaseVercel + EdgeClaude / GPT / GeminiAI agents + RAGGrokResendStripe
The path
14 years of operating, end to end.
- 2011 → today
Founded Goliath Solutions
Business operations consulting and management. Helping small and mid-sized businesses tighten ops, cut waste, and scale. Still operating.
- 2018
Hack Reactor Cohort 29 · Graduated
Elite immersive coding program — full-stack JavaScript engineer. 12+ hour days, real ship deadlines. React, Angular, Vue, Node, Postgres.
- 2021–2023
Operations / CTO · Express Public Adjusting
Ran ops + tech for a public adjusting firm representing policyholders against insurance companies. Built the systems, automation, lead pipeline, and data stack.
- 2023
Founded DolphinClaims
Public adjusting firm. Helping homeowners and businesses recover full insurance claim payouts after losses.
- 2025
Founded Florida's Best Pools
Premier high-end pool servicing company in Boca Raton, FL. 10,000+ pools serviced, 158+ five-star Google reviews, CPO-licensed. 500+ page Next.js site, built personally.
- 2026
Launched sitelee
Packaging 14 years of operating + engineering into AI-powered websites for other small businesses. Same playbook, fraction of the price.
14+
Years operating businesses
5
Companies founded + run
10K+
Real customer jobs serviced
158+
★ Google reviews collected
The operator playbook
What gets baked in to every site.
These aren't add-ons. They're the same systems Joe runs on his own businesses — now applied to yours.
01
Offer-first design
$100M Offers framework applied to every page. Clarity > cleverness. Promise + proof + risk-reversal + urgency, every time.
02
Funnel-aware copy
Cold traffic and warm traffic see different things. Joe maps traffic source → page → next action so the site actually converts.
03
Systematic referrals
Post-job ask cadence + share-link generator + attribution. The same system Florida's Best Pools uses to compound by word of mouth.
04
Review-collection engine
Timed SMS + email asks at peak-emotion moments. Google review deep-links. Internal review wall. 158+ stars don't happen by accident.
05
AI-native ops
Claude + Grok + Vercel AI SDK across the stack. Lead-qualifier agents, automated email drafts, ops copilots. Built by someone running them daily.
06
Pay only when it works
Flat $800. No retainers. Hand-off or maintained for $40/mo. We win when you win — not when the hours bill.
The track record
Businesses built + run.
Founded and operated. Real revenue, real ops, real lessons. Every page I build for you reflects what I've learned running my own.
Operations / CTO · 2021–2023
Express Public Adjusting
Ran operations and tech for a public adjusting firm. Built the systems, automation, lead pipeline, and data stack from the ground up.
Operations + CTO · 2021–2023
Founder + Operator · 2023
DolphinClaims
Public adjusting firm representing policyholders against insurance companies. Built the operations, lead pipeline, and tech stack from zero.
Founded 2023 · Operating today
Founder + Operator · 2025
Florida's Best Pools
Premier pool servicing company in Boca Raton, FL. CPO-licensed, fully insured. 500+ page Next.js site built personally.
10K+ pools · 158+ ★ reviews